We’re big fans of really nice local people making really great products, and the family behind the At One biz certainly are that!
Husband and wife team Andrew and Tara are the creators of Noosa-based company At One, making nutritious and tasty raw food bars that are actually unique and unlike any other health bars on the market.
Cos let’s face it, there’s an abundance of ‘healthy’ food bars on the market now right? Supermarkets and health food stores – even some service stations – are stacking their shelves with these, trying to appeal to the health and allergy-conscious consumers.
So what sets these products apart from the others?
We chat to Andrew and Tara to find out!
US: Andrew and Tara, you create a variety of raw, vegan, paleo-friendly bars, what was the inspiration behind this kind of product line in particular?
A&T: Our range of At One bars were born while Andrew was running a 250km ultra-marathon across the Sahara Desert. It was then that Andrew discovered the shocking reality of the ingredients and additives used in regular nutrition bars.
We envision a world where people are empowered to be their best through healthy lifestyle choices. We felt that the range of snack products available to the general public at that point was certainly not working towards our vision, so we committed to creating something better. We’re both fanatical about food and Tara’s love playing around with raw food and Paleo recipes. So we set about developing our completely natural range of snack bars with simple, clean and good for you ingredients. We’re proud of the fact that our bars are incredibly good for you, but just as important to us, is that they taste amazing!
So now you can have that decadent treat, without the added guilt!
US: The bars we’ve tried are all jam-packed full of flavour, you must use awesome ingredients, where abouts do you source them from and is quality super important to you guys?
A&T: Flavour is number 1! We’re very particular about nutrition, and all our bars are paleo, vegan and gluten-free, but at the end of the day, if it doesn’t taste good, people won’t eat it. And we want everybody to understand that good food can taste great, it doesn’t have to be packed with sugar and added flavours!
As all our ingredients are raw and free from preservatives and because we don’t use any additives, the quality of our ingredients is paramount. We source them from Australia where we can, but many of our ingredients are best grown overseas, such as our raw cacao from Peru. This can cause supply issues at times, for example we’ve had to delay production in the past due to a global shortage of sulphur-free organic apricots.
US: You’re in the process of making 2 new bars, can you tell us a bit about them and when they’ll be ready?
A&T: Yes we’ve been testing new flavours and we’re working towards a launch in November of our new cacao mint bar and coconut goji bar. We love our two existing flavours (cacao incaberry and banana pecan), and we think the two new ones will make for a great range. We’ve already had loads of incredible feedback from the public about the new flavours, its blown us away!
We’ve tweaked the recipes a little for the new flavours by decreasing the fruit content and increasing the nut content. This has resulted in a slight decrease in carbs and an increase in fats in the two new flavours, which we know is something that more and more people are looking for. Don’t get us wrong, our bars are not zero carb bars, its virtually impossible to achieve that in a bar without using highly refined and artificial ingredients. But we can guarantee that everything in our bars is minimally processed and completely natural.
US: You make such healthy snack bars for people to enjoy and benefit from, what ways do you both like to stay healthy in your own lives?
A&T: We love food and are always trying new things, but the key is always about good, quality, fresh ingredients. We grow a lot of them ourselves in our own veggie patch! Andrew is a keen ultra-marathon runner and loves nothing more than to go running around the national park trails near home. He’s also just getting into mountain biking.
Tara is into more gentle pursuits, walking the dog, riding with the kids. We’re both learning more about meditation at the moment and are giving pilates a go as well!
We’re continuing to develop our understanding of what overall health and well-being means. Life is a constant journey of learning!
US: At One seems to be going gangbusters, what are your goals for the biz moving forward and what advice would you have to others wanting to start a health food business themselves?
A&T: We’re working very hard on growing our business, we want to touch as many people as we can with our healthy snack products. Our vision is to empower people to be their best through healthy lifestyle choices, so we’ve got a lot of work ahead of us 🙂 We’re encouraged by the growing awareness of healthy food in society, but we’re only just scratching the surface.
For others wanting to start a health food business, or any business at all for that matter, question yourself as to how passionate you are about what you’re doing. When the going gets tough, which it will, a passion for what you do is what will keep you pushing.
In terms of food, farmers markets have given artisans a market for their products, which is fantastic and is part of the reason why we’re seeing lots of innovation at the moment. If you’re starting out in this situation, you just need to be realistic about what you want to achieve. We started this way, but we did it with a plan to use this as a way to launch our brand and to test the market for the types of products that people are seeking. Its now been almost a year since our last market, a lot of water has passed under the bridge, but it was a great way to start.
US: Thank you so much for taking the time to chat with us guys! Your story is so interesting and your passion for providing healthy, easy and affordable food for people is wonderful. We’re so excited to see what you do in the future!
If you’d like to get your hands on some of these scrumptious bars, or you want to find out more about the makers and their products, visit their website here.
We’re thrilled to announce we’ll have some of their bars in the Paleo Food Prize Pack at Aimee’s next cooking demo event ‘Paleo for Busy People‘ on Saturday 7 November – so one lucky guest will be taking all these goodies home with them that day! Yay!
Eat well + play well!
Clint & Aimee
5 Things We’re Grateful For:
- Wonderful new friends like Andrew and Tara
- Sunny days and getting lots of Vitamin D
- Spending time in nature often
- Wrestling and play
- Kids classes and the fun had by all